The Critical Consumer

I go to Brueggers mostly for convenience since they are on my way to work. I can’t say I’d choose to go there if there was also a Star Bagel or an Einstein Bagel nearby.

My main gripe, now having had an egg bagel from Einstein, is that the egg patties from Bruegger’s are TINY. Okay, they’re not “tiny” because they do cover most of the bagel, but they are skinny and flat. The are premade little patties and that just screams “chain store”, which I usually try to avoid. They don’t have veggie egg patties (with the veggies inside like an omelet) and almost every other bagel store I’ve been to does offer that.

Some good things though, they do always have a good selection of bagels. I’ve never been there when they are out of my favorite type and they usually have a few “hot” bagels just out of the baker. They also have a good selection of cream cheeses, including light flavors. I prefer the Light Garlic and Herb, but you probably want to stay away from me after I eat it. Nothing like morning garlic breath!

The service is usually mediocre. The people are nice enough, but they certainly don’t go out of their way to make it a happy morning. The people at the checkout station usually act like they’d rather be doing ANYTHING else, so don’t expect a smile with your receipt.